Monday, November 13, 2006

Value of Privacy Savvy Gains More Ground

Word of privacy's value is getting around to an ever-widening circle. I recently wrote in 1to1 Privacy of the eye-opening experience I had at a business breakfast when a personal security expert spoke of how easy it is to obtain personally identifiable information - the building blocks of a credit profile.

To hear the gasps of those in attendance was a reminder that, while many of those with whom I interact daily are acutely aware of privacy issues, there remains a great deal of ignorance even within groups who should know better.

Last month I spoke with Daryl Gayle of Target Marketing magazine and had a chance to advocate for greater cooperation between marketers and privacy pros. The results of that discussion can be found here.

There's still plenty of work to be done, but as more and more eyes open to the importance of implementing strong privacy values throughout an organization, I believe that strength of the pro-privacy argument will be self-evident and momentum will build on its own - because it's the right thing to do.


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