Wednesday, September 27, 2006

A Taste of Things to Come

I’m writing a new article for the 1to1: Privacy newsletter that will open some eyes. The article will appear in the October issue.

I won’t go into a lot of detail since that would be unfair to my editor, but I want to give readers of this blog a little taste. You can subscribe (free) to the newsletter, by the way, so if you don’t already get it, browse on over and do so.

The inspiration behind this article is the cumulative effect of four recent Ponemon studies. The first three, on the subject of data protection, offered insight into the root causes of poor data protection and ways to successfully address this situation. The fourth study examined the attitudes of marketing executives when it comes to privacy functions and initiatives.

Taking the full measure of these studies, there are some interesting conclusions that can be drawn, and I discuss these theories with Larry Ponemon, architect of the surveys, as well as Nick Copping, co-CEO of ZOOM Marketing, and noted privacy consultant Alan Chapell of Chapell & Associates.

Whether you are a privacy pro struggling to work with a seemingly stubborn marketing department, or if you are a marketer wondering how to balance the requirements of privacy policy with the expectations of a successful marketing campaign, I hope this article sparks the sort of conversation that serves as your first step toward reconciliation of your individual goals.

If I or any of my associates can be of any help in this effort, don't hesitate to get in touch.

Mike

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